“For me, a home should be a map of memories and experiences that together tell a story. It should reflect personality! I often bring back a small detail from a trip or a special moment shared with my family and place it in my home—it becomes like little footprints of our life in some way. I love the idea that a home unfolds gradually for those who visit it, revealing itself layer by layer as they move through a room. If everything is presented at once, the space becomes too predictable, and part of the playfulness disappears, making it unnecessarily flat. That’s why the mix of old and new, subtle and bold, becomes even more important.

Creating a home for someone else—where these details must have their place while still blending with the overall aesthetic—is not always easy. Sometimes, it is the unique or unconventional aspect of a particular object that becomes the defining element. "I want to create something beautiful, without it feeling like a museum. A home should reflect the people who live there, and within that, there is room for a multitude of things that stand out—it often makes the process even more fun.”

When Sofi and her design team take on a project, they always begin by meeting the family to see if they share the same vision. 

“We always meet new clients in our design studio in Stockholm, where they step directly into our world, and the conversation naturally flows into design and different references. One of my strengths, which I’ve carried with me since childhood in a large and widespread family, is that my senses are always on alert. It is important for me to read the room, and a major part of my work with the families I design for is ensuring that all voices are heard and that they meet each other in the decisions that are made. And I almost always do this with humor. 
Sometimes, it’s really about listening to what is not being said. I become almost like the therapist they didn’t know they had.”

Sofi starts her design process with the walls and then works her way inward. She often talks about wrapping a room in color, preferably with wallpaper. 

“My inspiration almost always comes from England and France when it comes to wallpapers that embrace a room—because there, they actually call it ‘wall covering’ instead of ‘wallpaper.’ I think that describes it so much better. Even when I work with solid-colored walls, I prefer wallpaper over paint. I love wallpaper because it naturally creates warmth, a sense of care, and even an embracing atmosphere. When I work with patterned wallpapers, I prefer to let the walls speak and keep the rest of the room calmer, instead picking up the motif’s colors in details, furniture, and woodwork.”

In Sofi’s living room, the Oilpainting Landscape wallpaper covers the walls. The choice was instinctive and immediate—the warmth of the forest glade, its slightly unexplored mystery, combined with the security the woods provide, made the decision easy. Wrapping her living room in this motif felt completely natural—she felt it in her entire body; it unlocked her imagination. 

“There are layers in the wallpaper in my living room— it feels as if someone once stood before this forest glade, admired it, imagined all the things that could happen there, and then painted it. All the shades of green capture the space and turn it into a painting.”

Green is Sofi’s favorite color, a shade she always returns to in her design, describing it as her version of white. 

Green gives her that warm feeling she seeks—it is calming and evokes strong memories from childhood. Green takes her back to a special place— a deciduous forest near her childhood home in Kungälv. The forest became a sanctuary for her and her friends, a place for adventures and daydreaming. In her childhood glade, her imagination always found its wings among the treetops. 

“For me, this wallpaper is like the landscapes described by Jane Austen—it transports me to other worlds. I have always loved fairy tales and dreaming myself away to other places, and I still do. But today, I tell stories in a different way—through the designs I create. It’s as if the homes I design become the backdrops for these narratives, and the characters are the people who live there.”