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Kristina Tjäder

Kristina Tjäder’s creative journey began at an early age, a calling that took her to Paris and later to Stockholm, where she settled just outside the city center. 

TEXT: Fanny Ekstrand   PHOTO: Magnus Mårding

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As a young designer, she co-founded the fashion house House of Dagmar in the early 2000s together with her two sisters. But after many years with her own brand, the design industry began to call, and Kristina left her position as head designer to found the brand Hyfer Objects. 

With Hyfer Objects, she aims to challenge our perception of luxury and what design can be. By questioning conventions, production methods, and materials, they transform discarded objects into treasures—or as Vogue put it: “Hyfer Objects are turning waste into interior treasures.” Kristina has decorated her dining room with the Toile de Jouy wallpaper, taking her on a journey back to the time when she was newly in love in Paris.

It was through her grandmother Dagmar—the namesake of the sisters' company House of Dagmar—that Kristina discovered her passion for creation at a young age. Dagmar taught Kristina how to sew, and together they made clothes and accessories for all her dolls. 

“As soon as I could sew, my grandmother began teaching me how to create patterns, and I started making my own clothes. They probably looked quite odd back then—my style stood out a lot compared to other young people at the time. I made blazers and dresses out of heavy upholstery fabrics and really let my creativity flow. I just wanted to create something, and I loved sketching out what I wanted to sew.”

It was Kristina’s mother who suggested she apply to a design school in Paris. Even though she never dared to hope that her interest in fashion would lead to anything in the future, she sent in her application. 

“I got accepted and moved to Paris that fall. The entire education was in French, and my French was terrible, but I learned quickly and completely fell in love with Paris.”

Kristina looks back on her years in Paris as some of the most defining in her life. The city embraced her, and her studies led to exciting encounters and doors opening to some of the most exclusive fashion houses. It was also there that her love for quality developed. 

Paris can truly consume you—you love and hate it at the same time. But in that moment, a little Frenchwoman moved into me, and she never really left. There is something about that city—it is love and drama, heated discussions and romance all at once. The French culture adds a golden touch to everything; the wine is a little better, the cheese a little creamier, and they talk with their whole body—it suits me perfectly.

As a young designer, she co-founded the fashion house House of Dagmar in the early 2000s together with her two sisters. But after many years with her own brand, the design industry began to call, and Kristina left her position as head designer to found the brand Hyfer Objects. 

With Hyfer Objects, she aims to challenge our perception of luxury and what design can be. By questioning conventions, production methods, and materials, they transform discarded objects into treasures—or as Vogue put it: “Hyfer Objects are turning waste into interior treasures.” Kristina has decorated her dining room with the Toile de Jouy wallpaper, taking her on a journey back to the time when she was newly in love in Paris.

It was through her grandmother Dagmar—the namesake of the sisters' company House of Dagmar—that Kristina discovered her passion for creation at a young age. Dagmar taught Kristina how to sew, and together they made clothes and accessories for all her dolls. 

“As soon as I could sew, my grandmother began teaching me how to create patterns, and I started making my own clothes. They probably looked quite odd back then—my style stood out a lot compared to other young people at the time. I made blazers and dresses out of heavy upholstery fabrics and really let my creativity flow. I just wanted to create something, and I loved sketching out what I wanted to sew.”

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It was Kristina’s mother who suggested she apply to a design school in Paris. Even though she never dared to hope that her interest in fashion would lead to anything in the future, she sent in her application. 

“I got accepted and moved to Paris that fall. The entire education was in French, and my French was terrible, but I learned quickly and completely fell in love with Paris.”

Kristina looks back on her years in Paris as some of the most defining in her life. The city embraced her, and her studies led to exciting encounters and doors opening to some of the most exclusive fashion houses. It was also there that her love for quality developed. 

Paris can truly consume you—you love and hate it at the same time. But in that moment, a little Frenchwoman moved into me, and she never really left. There is something about that city—it is love and drama, heated discussions and romance all at once. The French culture adds a golden touch to everything; the wine is a little better, the cheese a little creamier, and they talk with their whole body—it suits me perfectly.

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“Paris can truly consume you—you love and hate it at the same time. But in that moment, a little Frenchwoman moved into me, and she never really left.”

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“Paris can truly consume you—you love and hate it at the same time. But in that moment, a little Frenchwoman moved into me, and she never really left.”

Love also found Kristina’s address during her time in Paris, and together with her future husband, she stayed in Paris to work before Stockholm awaited them in northern Europe. But Paris will always be their city, and they return as often as they can to stroll down memory lane. 

“The turn of the millennium was an exciting time in Stockholm’s fashion scene. Acne Studios had just started, and with them came a wave of other brands that quickly made a name for themselves. My sisters and I, who were all working in different parts of the industry at the time, felt like something was missing. The idea was to focus on quality, and as always for me, inspiration starts with materials. I had just been to several yarn fairs and was completely obsessed with them, so we started with knitwear.”

There is no doubt that materials are the spark that ignites Kristina’s creativity. During her time as head designer at House of Dagmar, she introduced a range of innovative and sustainable materials and techniques—something Dagmar was an early pioneer of. Working towards a more circular fashion industry became Kristina’s passion. 

But over time, her interest in interior and furniture design grew stronger, and when she stepped away from her role as head designer a few years ago, transitioning into the design world felt natural. The question she had asked herself so many times at Dagmar—“What can we create that is beautiful from what already exists?”—took on an entirely new meaning, and Hyfer Objects was born. 

“For me, creation is about embodying thoughts and ideas, whether for a commercial or a creative purpose. But when I design, I always think in silhouettes, and I see it as having one foot in fashion and the other in design. My work approach is probably influenced by my education—we draped a lot on mannequins in Paris using a cotton fabric called toile. That made it very hands-on, allowing the material to guide the process. That’s exactly how Hyfer started—we discovered different materials, including old fishing nets and surplus from the forestry industry, materials that would have otherwise been burned. What they have in common is that they are incredibly shapeable using innovative techniques like 3D printing. All our furniture is circular—it had a previous life, and it can have a new one after. We want to challenge the traditional way of thinking about luxury.”

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“The Toile de Jouy wallpaper awakened that little Frenchwoman who moved into me during my time in Paris.”

The interior, just like Kristina’s design philosophy, is deeply rooted in a love for quality and history. When it comes to Kristina’s own home, feeling and purpose have been the guiding forces. The many intense years in the fast-paced fashion industry created a need for a place to unwind, recharge, and spend time with family. 

“It was the house’s clean lines and challenging cubist dimensions combined with the lush surroundings that sealed the deal. Coming from Gothenburg, I always thought I wanted the sea at my doorstep, but I truly found home in the little oak forest that makes up our property. We took the house and made it our own, reworking the floor plan and creating new flows. I have a very strong visual sense, and I mostly think in images. The interior is a cross between what makes me feel good and what I find beautiful. The result is eclectic—a mix of old and new, designer furniture and vintage finds. I find trends themselves quite uninteresting and always have, but what I do find interesting is what creates a trend.”

Kristina describes her house as ‘mostly walls’—a cubist home with many different angles and levels. The windows are positioned both high and low, even in the ceiling, creating fascinating light flows. 

“You hardly need any art on the walls because the architecture itself is so captivating, and the light tells its own story. But since the walls are like the house’s own skin, it would be a shame to leave them bare. The Toile de Jouy wallpaper awakened that little Frenchwoman who moved into me during my time in Paris. So when Toile de Jouy, which to me represents French culture, the way of life, and the way of loving, was set in contrast to the graphic black-and-white of our modern home, it almost became a reflection of my own life.”

The walls dressed in Toile de Jouy in Kristina’s home create a French ambiance in contrast to the Scandinavian minimalist architecture—a mix that forms a unique cohesion, flowing like a red thread throughout the house. 

“I love how the oaks in the wallpaper echo the oaks in our garden. But most of all, I see the story unfolding in front of me on the wall. It’s a bit like a movie playing out—maybe a love triangle, or perhaps a ménage à trois? In France, everyone has a lover. My first year in Paris, I rented a room from a Frenchwoman, and I wasn’t allowed to be home on Friday nights—because that was when her lover came over. It’s a good thing I ended up falling in love with a Swedish man in Paris after all.”

About Kristina Tjäder

Profession: Designer & founder of Hyfer Objects
Age: 53 years
Education: Tailoring and fashion design at École Esmod in Paris
Best interior design tip: Mix old and new, design and personal favorites, to create an eclectic home.
Currently working on: Hyfer Objects

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